Success Story – Branding, Visual Design

Rebranding, Exhibition Display Design, Art Direction, Visual Design for Ameya Transmissions, one of leading
manufacturers and exporters Gearboxes. I have designed and developed an elegant & modern visual identity.
I have designed an Exhibition Display, Communication material, for them to participate and promote
their business in Germany international industrial exhibition.

Strategy /Implementation
I studied the industry segment in which the company operates. I started rendering the logo identity designs. A typographic logo rendered in blue colour was selected. Stationery and other basic print collaterals were created in the same campaign. It was well received by everyone in the industry segment.
The company was participating in an International Industrial Exhibition in Germany. So my major task was to create a neat campaign for the exhibition. List of deliverables consisted of Large format display design, Display cubes, Technical Product Brochure, marketing/promotional content (USB drives, CD covers, PPT Presentations, Bags)
For the brochure, the product photo shoot was conducted. Finished product images and acquired 3D renderings were placed in the brochure with all the technical data. The brochure was more of technical data and little scope for creative play. A large format display was designed to showcase the Premium products with their USPs.